La Felicidad, un valor de marca

Abstract

Proyecto de grado en donde se expone la importancia sobre el valor de marca y sus beneficios que pueden generar en una organización.

This project was inspired to create, build and strengthen the brand value on Ochi, in the development of this project is exposed the importance on the brand value and its benefits that can generate in an organization. Where a breakdown of situations, characteristics at the level of opportunities in the market and analysis is made to take as model the female public, taking into account their active participation in social networks. Through the methodology and the found findings the necessity to generate a tool of strengthening of brand from the value of the happiness, that will lead to a better clarity of the essence of the brand and thus the designer has a guide to enhance his creativity.