World building into brands

Abstract

This project starts off with the understanding what the Creator Era implies when revolving around the Metaverse, known as the building of immersive worlds and virtual shared experiences and Creator Economy, understood as the role of the creator to contribute to that Metaverse through the act of creation so in the end, they can get paid for their passions. That is, to know the context in which the design project will take place when working alongside World Together, a global creative movement starting in Singapore, whose main mission is to serve and build communities together with passionate people by providing an ecosystem in which public and private enterprises and organizations can provide support to Gen Z creatives towards the creation and launch of their passion projects. The opportunity of intervention relies in that World Together has built a strong network of partners but has no brand presence directed towards young creatives themselves, for them to discover the movement in order to participate within it. What would this global creative movement have to convey to those Gen Z creatives? This document will lead the way through the entirety of the theoretical and practical design processes until getting to the final product, which fulfills both the problem question and objectives established.