World building into brands

Abstract

The project displayed in this document addresses recent-talked-about themes such as the Metaverse, Creator Economy and digital campfires as contexts where the “who” works upon, World Together, a creative global movement founded in Singapore which connects the digital and physical worlds. Within World Together’s business ecosystem, there’s a variety of stakeholders it has relation and has communicated with: Small and Medium Enterprises, Community Projects, Governmental entities, schools, Multinational Corporations and like-wise allies. Nevertheless, there’s lack communication to a key population, creatives themselves who remain clueless and this is when Graphic Design intervenes. Throughout the document the different phases to the development of the project will be covered until getting into the building of the design proposal and its solution to the formulated problem.